Origin and values
The Hoioh name finds its origin in the Spanish word “Hoyo” which means “hole/hollow”.
A hole is made in the wood to define a shape, to connect it with another, it's the opening of a possibility for change, interaction and combination.
A hole is also an empty space that invites our creativity to fill it and define it. This is what Hoioh is, a white canvas, a place where we want designers to play, experiment, create and share their products within a common framework based on shared values.
Our values are first and foremost sustainability, honesty and transparency.
Hoioh Design was born from the encounter between Luca Castiglioni (e-Commerce consultant), Gastón Gil (Artist/Designer) and Roger Llimós (Architect) in Ca l'Agustí, a co-working space in Poble Sec.
When Luca moved from London to Barcelona in 2017, he immediately fell in love with Gastón's work and, in the following months, purchased and commissioned several pieces of furniture from him.
Roger and Gastón already collaborated on several refurbishment projects and the three quickly became friends, sharing their passion for design and wooden furniture.
When the original IN project won the Aldo Morelato Award in Milan the following year, the idea to find a way to produce it in series was planted.
We produce single or small series of objects through a balanced combination of CNC technology (machine cutting) and hand craft finishing, using sustainable plywood.
The use of CNC digital technology allows optimisation, quality and repeatability, and, in the future, the possibility to export our designs to be produced locally, closer to the customer.
As we promote a conscious consumption, we try to produce on demand or through small lots. This avoids overstocking, reducing logistic needs and warehouse spaces, hence reducing our carbon footprint.
We want our customers to rediscover the magic of time as a more mindful and local production process doesn't happen instantly. We understand this is difficult, nowadays, when we expect everything to be immediate but this is something we believe humans need to change and rediscover for their own survival. The value of patience, the appreciation for the effort put into the product.
When you buy from Hoioh Design, you will get a product that is made to last, to be used and lived, something that will keep its beauty through time. Something you should not dispose of the next time you move to a new apartment.
We want you to rediscover the pleasure of buying something unique that may have minor differences and imperfections but has been produced just for you.
Ultimately, we want you to discover a more mindful shopping experience. A place where you can buy sustainable design furniture where the design, build and delivery process are open and transparent.